I led the development of a strategic brand identity for this distinguished 1927 Paul R. Williams residence. The project required a visual approach that would honor the property's architectural legacy while resonating with today's luxury market.

The objective was to communicate timeless sophistication through the brand's visual language. Working with the design team, I crafted a narrative that celebrated Williams' exceptional craftsmanship and the property's prestigious place in La Cañada's architectural history. The visual identity drew inspiration from both historical and contemporary luxury aesthetics, utilizing refined typography, an elevated color palette, and carefully curated imagery that captured the residence's architectural details and enduring elegance.

Creative Direction: Sara Jo Nelson

Design: Compass Design

2025